{"title":"JOICO","description":null,"products":[{"product_id":"joico-k-pak-reconstructing-shampoo-300ml","title":"Joico K-PAK Reconstructing Shampoo 300ml","description":"\u003cp\u003eSpecially designed to repair damaged hair, Joico K-Pak Reconstructing Shampoo is a gentle yet effective option. No matter the source of your hair's damage, this shampoo will work to restore it to a healthy state while also safeguarding it from potential harm. The end result is shiny, elastic hair thanks to the keratin and guava extract in its formula, which aid in hair regeneration and preservation.\u003c\/p\u003e\n\u003ch3\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSmooth and healthy looking hair\u003c\/li\u003e\n\u003cli\u003eGentle and mild\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRepairs damaged hair prone to breakage\u003c\/li\u003e\n\u003cli\u003eIt contains keratin and guava extract\u003c\/li\u003e\n\u003cli\u003eRepairs chemically treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eIdeal For\u003c\/h4\u003e\n\u003cp\u003eIndividuals \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ewho want to restore their hair's original condition, increase strength, and protect it from future damage. It's also great for those with fine hair or coarse, thick strands\u003c\/span\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841125580874,"sku":"112196","price":35.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/KPak_Shampoo_300ml_cc7271f0-fabc-46d1-a162-6a35731f4335.jpg?v=1784864169"},{"product_id":"joico-defy-damage-protective-shield-50ml","title":"Joico Defy Damage Protective Shield 50ml (OR SIMILAR)","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThis protective shield acts as a damage defender, shielding hair from heat and UV damage to maintain beautiful, vivid, and healthy-looking hair. Use it daily for instant protection from harmful heat, UV rays, and environmental factors. By strengthening hair from the inside out, it reduces breakage during heat styling, safeguards against color fading, and leaves hair soft and shiny\u003c\/p\u003e\n\u003ch3\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eI\u003cspan\u003enstant, daily protection from damaging heat, UV, and environmental exposure\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eM\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eakes hair 4X more resistant to breakage during heat styling *Against combing breakage on clean, damaged hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eP\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003erotects against color fade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eL\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eeaves hair soft, shiny, and looking healthy\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eIndividuals\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003ewho want to guard against thermal and UV damage, prevent damage and color fade, and have beautiful, vibrant, healthy looking hair\u003c\/span\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841164148810,"sku":"1600750ML","price":23.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/71JPlWJjbgL._AC_SL1500_9b8ff7f3-432d-4c85-9356-2e09483900ab.jpg?v=1784860011"},{"product_id":"joico-blonde-life-silver-lightener-454g","title":"Joico Blonde Life Silver Lightener 454g","description":"\u003cp\u003ePrepare to shine bright with the Joico Blonde Life Silver Lightener - the ultimate tool for achieving trendy cool blonde tones. This innovative formula both primes the hair and counteracts brassiness during the lightening process, leaving you with breathtaking results of 9+ levels of lift.\u003c\/p\u003e\n\u003ch3\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCreate bonds for strong blondes\u003c\/li\u003e\n\u003cli\u003eThis product does not transfer when rinsing, ensuring a clean and mess-free experience.\u003c\/li\u003e\n\u003cli\u003eHelp protect your hair and minimise styling damage with our product.\u003c\/li\u003e\n\u003cli\u003eEnhances hair strength, resulting in 2x greater resistance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eIdeal For\u003c\/h4\u003e\n\u003cp\u003eFor those with blonde or silver hair, looking to enhance their color and maintain a vibrant, healthy appearance, this is the perfect solution.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHIS IS A PROFESSIONAL PRODUCT AND WE RECOMMEND IT IS ONLY USED BY HAIRCARE PROFESSIONALS. THIS PRODUCT IS NOT ABLE TO BE RETURNED OR EXCHANGED.\u003c\/strong\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841229553738,"sku":"2907477","price":95.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/Joico-Blonde-Life-Silver-Lightener-16-oz_1800x1800_webp.jpg?v=1784860969"},{"product_id":"joico-colour-balance-purple-shampoo-conditioner-duo","title":"Joico Colour Balance Purple Shampoo \u0026 Conditioner Duo","description":"\u003cp class=\"vc_custom_heading cesis_text_transform_none wpb_animate_when_almost_visible wpb_fadeIn fadeIn wpb_start_animation animated\" data-delay=\"750\"\u003eExperience vibrant and healthy hair with Color Balance Purple Shampoo! This gentle lather quickly gets rid of any unwanted yellow tones, leaving your hair looking cool and protected. Say goodbye to dull and brassy locks and hello to a head full of confidence.\u003c\/p\u003e\n\u003cp class=\"vc_custom_heading cesis_text_transform_none wpb_animate_when_almost_visible wpb_fadeIn fadeIn wpb_start_animation animated\" data-delay=\"750\"\u003e\u003cem\u003e\u003cstrong\u003eDuo Includes\u003cbr\u003e\u003c\/strong\u003eJoico Colour Balance Purple Shampoo 300ml\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eJoico Colour Balance Purple Conditioner 250ml\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 class=\"vc_custom_heading cesis_text_transform_none wpb_animate_when_almost_visible wpb_fadeIn fadeIn wpb_start_animation animated\" data-delay=\"750\"\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eI\u003cspan\u003enstantly neutralizes unwanted yellow and warm tones in blonde hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eB\u003cmeta charset=\"utf-8\"\u003eoosts shine and smoothness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eD\u003cmeta charset=\"utf-8\"\u003eirectly attach to the hair and instantly neutralize unwanted yellow tones\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eIndividuals looking for a purple shampoo to neutralise yellow tones \u003c\/span\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841243873354,"sku":"151841duo","price":67.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/Joico_Colour_Balance_Blue_Shampoo_Conditioner_Duo.jpg?v=1784861061"},{"product_id":"joico-colour-balance-blue-shampoo-conditioner-duo","title":"Joico Colour Balance Blue Shampoo \u0026 Conditioner Duo","description":"\u003cp\u003eSay goodbye to brassy, brunette hair and transform it into a stunning, vibrant shade with Joico Colour Balance Blue Shampoo \u0026amp; Conditioner Duo. Our nourishing conditioner not only neutralizes unwanted warm, orange tones, but also provides long-lasting color that is sure to turn heads. No more worries about your hair looking dull or brassy. Let us help you achieve the perfect, balanced brunette look.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eDuo Includes\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eJoico Colour Balance Blue Shampoo 300ml\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eJoico Colour Balance Blue Conditioner 250ml\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIn\u003cspan\u003estantly neutralizes unwanted orange and brassy tones in brunette hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eL\u003cmeta charset=\"utf-8\"\u003eong lasting results through 12 washes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eB\u003cmeta charset=\"utf-8\"\u003eoosts shine and smoothness\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eIndividuals who are looking to remove brassy tones in hair\u003c\/span\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841243906122,"sku":"151861duo","price":67.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/Untitled_design_-_2025-04-02T171319.496.png?v=1784861063"},{"product_id":"joico-blonde-life-violet-shampoo-conditioner-color-enhancing-masque-trio","title":"Joico Blonde Life Violet Shampoo, Conditioner \u0026 Color Enhancing Masque Trio","description":"\u003cp\u003eKeep your blonde locks looking vibrant and brass-free with the Joico Blonde Life Violet Shampoo, Conditioner \u0026amp; Color Enhancing Masque Trio! This sulfate-free cleanser eliminates yellow tones and strengthens delicate blonde hair while adding a brilliant shine. Say goodbye to brassy hair and hello to healthy, bright locks. Want a perfect hair care routine for your cool blonde? Look no further than the Joico Blonde Life Violet Conditioner, which provides moisture, shine, and protection against damage. Nourish and shield your pale strands with this ultimate conditioner. Enhance and maintain your blonde hair's vibrancy with Joico's Blonde Life Masque Color Enhancing Masque Violet 150ml. This luxurious treatment neutralizes unwanted yellow and brassy tones, leaving your hair looking fresh and vibrant. Nourishing ingredients deeply condition and strengthen hair while adding a radiant shine and silky smoothness. The violet pigments effectively enhance cool blonde tones, making this masque essential for salon-fresh colour at home.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eTrio Includes\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eJoico Blonde Life Violet Shampoo 300ml\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eJoico Blonde Life Violet Conditioner 250ml\u003cbr\u003eJoico Blonde Life Color Enhancing Masque Violet 150ml\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eI\u003cspan\u003enstantly cools brassy tones and brightens cool blonde hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eH\u003cmeta charset=\"utf-8\"\u003eelps maintain healthy-looking hair with brilliant shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eN\u003cmeta charset=\"utf-8\"\u003eourishes and protects fragile blonde hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNeutralises yellow and brassy tones for a cooler blonde appearance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eDeeply conditions and strengthens hair, improving overall health and shine\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eIndividuals \u003cmeta charset=\"utf-8\"\u003ewith cool blonde hair who want to maintain its colour and health while providing hydration, protection, and nourishment to their hair\u003c\/span\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841243938890,"sku":"16236trio","price":95.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/Joico_Blonde_Life_Violet_Shampoo_Conditioner_Color_Enhancing_Masque_Trio_-_Salon_Warehouse.jpg?v=1784861063"},{"product_id":"joico-blonde-life-violet-shampoo-conditioner-duo","title":"Joico Blonde Life Violet Shampoo \u0026 Conditioner Duo","description":"\u003cp\u003eKeep your cool blonde shades looking vibrant and free of brass with the Joico Blonde Life Violet Shampoo \u0026amp; Conditioner Duo! This sulfate-free cleanser eliminates unwanted yellow tones and strengthens delicate blonde hair while adding a brilliant shine. Say goodbye to brassy hair and hello to healthy, bright locks. Looking for the perfect daily hair care routine for your cool blonde? Look no further than the Joico Blonde Life Violet Conditioner, which provides ample moisture, brilliant shine, and protection against environmental damage. Nourish and shield your pale strands with this ultimate conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eDuo Includes\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eJoico Blonde Life Violet Shampoo 300ml\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eJoico Blonde Life Violet Conditioner 250ml\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eI\u003cspan\u003enstantly cools brassy tones and brightens cool blonde hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eH\u003cmeta charset=\"utf-8\"\u003eelps maintain healthy-looking hair with brilliant shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eN\u003cmeta charset=\"utf-8\"\u003eourishes and protects fragile blonde hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eP\u003cmeta charset=\"utf-8\"\u003erovides incredible slip and detangling\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eIndividuals \u003cmeta charset=\"utf-8\"\u003ewith cool blonde hair who want to maintain its colour and health while providing hydration, protection, and nourishment to their hair\u003c\/span\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841243971658,"sku":"16236duo","price":67.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/Joico_Blonde_Life_Violet_Shampoo_Conditioner_Duo.jpg?v=1784861064"},{"product_id":"joico-blonde-life-brightening-shampoo-conditioner-brightening-masque-trio","title":"Joico Blonde Life Brightening Shampoo, Conditioner \u0026 Brightening Masque Trio","description":"\u003cp\u003eTransform your blonde locks with the Joico Blonde Life Brightening Shampoo, Conditioner, and Brightening Masque Trio. This specially-formulated set balances your pH, eliminates brassy tones, and deeply nourishes with natural ingredients like Tahitian Tamanu and Monoi oil. Say goodbye to dull, frizzy hair and hello to a silky, shiny style after just one use. Plus, the sulfate-free shampoo is a must-have for maintaining your blonde locks. Keep your hair vibrant and healthy with the Joico Blonde Life Brightening Conditioner, featuring a Bio-Advanced Peptide Complex, Monoi oil, and Tahitian Tamanu. This nourishing conditioner detangles and removes brassy tones for a stunning shine. Experience the transformative power of this duo that repairs damage and improves manageability for a smoother, silkier look. Join the many satisfied customers and restore your hair to its original, virgin-like quality with this amazing set.\u003c\/p\u003e\n\u003cp\u003eFor blonde hair that has been heavily lifted, this Joico Blonde Life Brightening Masque contains a nourishing blend to combat harmful minerals. With a quick rinse, it effectively softens and hydrates, leaving a gorgeous shine and luminosity. Infused with a Bio Advanced peptide complex, it also helps repair damaged strands and enhances overall hair health.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eTrio Includes\u003c\/strong\u003e\u003cbr\u003eJoico Blonde Life Brightening Shampoo 300ml\u003cbr\u003eJoico Blonde Life Brightening Conditioner 250ml\u003cbr\u003eJoico Blonde Life Brightening Masque 150ml\u003cbr\u003e\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eA \u003cmeta charset=\"utf-8\"\u003eextremely rich and creamy lather this shampoo\u003c\/li\u003e\n\u003cli\u003eN\u003cmeta charset=\"utf-8\"\u003eatural ingredients hydrate and nourish your blonde locks\u003c\/li\u003e\n\u003cli\u003eD\u003cmeta charset=\"utf-8\"\u003eeeply nourishes and hydrates your high-lifted, double processed, and colour-treated blonde locks at all times\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eDetangles your hair, preventing breakage, and reducing damage\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eInstantly hydrates bleached, double processed, or high lifted blonde hair, providing shine as and nourishment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eIdeal For\u003c\/h4\u003e\n\u003cp\u003eIndividuals with blonde hair looking for a shampoo to neutralise and brighten blonde hair\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841244037194,"sku":"16235trio","price":95.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/Joico_Blonde_Life_Brightening_Shampoo_Conditioner_Duo_-_Salon_Warehouse.jpg?v=1784861065"},{"product_id":"joico-blonde-life-brightening-shampoo-conditioner-duo","title":"Joico Blonde Life Brightening Shampoo \u0026 Conditioner Duo","description":"\u003cp\u003eTransform your blonde hair with the Joico Blonde Life Brightening Shampoo \u0026amp; Conditioner Duo. This specially-formulated set not only eliminates brassy tones, but also nourishes with natural ingredients like Tahitian Tamanu and Monoi oil. Say goodbye to dull, frizzy hair and hello to a silky, shiny style after just one use. Plus, this pH balanced, sulfate-free shampoo is a must-have for maintaining your blonde locks. Keep your hair vibrant and healthy with the Joico Blonde Life Brightening Conditioner. Featuring Bio-Advanced Peptide Complex, Monoi oil, and Tahitian Tamanu, this nourishing conditioner detangles and removes brassy tones for a stunning shine. Experience the transformative power of this duo that repairs damage and improves manageability for a smoother, silkier look. 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Say goodbye to dryness and hello to replenished, shiny, and healthy locks after just one use. Our gentle shampoo effectively cleanses without stripping away natural moisture, providing deep hydration for long-lasting softness, shine, and weightless volume. You'll love how refreshed and nourished your hair feels, without any heavy residue. Our specially formulated conditioner is designed to keep fine to medium hair hydrated for 24 hours without weighing it down. It works to replenish moisture, shine, and softness for a healthier and more vibrant appearance. Whether you have fine or medium hair, this product is perfect for meeting all your hydration needs. You'll notice a marked improvement in the appearance of your hair after just one use - it will look and feel soft, moisturized, and healthy. 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It replenishes moisture, adds shine, and leaves hair soft without any added weight. Achieve healthy-looking locks without sacrificing volume with this hydrating duo.\u003c\/span\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841244725322,"sku":"16246duo","price":67.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/Joico_Hydrasplash_Hydrating_Shampoo_Conditioner_Duo.jpg?v=1784861068"},{"product_id":"joico-moisture-recovery-shampoo-conditioner-treatment-balm-trio","title":"Joico Moisture Recovery Shampoo, Conditioner \u0026 Treatment Balm Trio","description":"\u003cp\u003eNourish and repair your hair with this trio of hydrating products: Shampoo, Conditioner, and Treatment Balm. Perfect for those with dry or extremely dry hair, it reduces breakage by 55% and adds moisture with marine botanicals, Sea Kelp, Brown Algae, and essential minerals. 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Designed for those with dry or extremely dry hair, it decreases breakage by 55% and infuses moisture with marine botanicals, Sea Kelp, Brown Algae, and essential minerals. Say goodbye to dryness and hello to increased elasticity, easier styling, silkier texture, and radiant shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eDuo Includes\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eJoico Moisture Recovery Shampoo 300ml\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eJoico Moisture Recovery Conditioner 250ml\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eI\u003cspan\u003entensely hydrating formula injects life back into tired, fried, and frizzy hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eR\u003cmeta charset=\"utf-8\"\u003eeduces breakage by 55%\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eP\u003cmeta charset=\"utf-8\"\u003eerfect choice for dry-to-extremely-dry hair that is in need of a drink\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eM\u003cmeta charset=\"utf-8\"\u003earine botanicals, Sea Kelp, Brown Algae, and essential minerals restore the hydrolipidic barrier and prevent dehydration\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eI\u003cmeta charset=\"utf-8\"\u003emproves elasticity, styling responsiveness, smoothness, and shine\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eIndividuals \u003cmeta charset=\"utf-8\"\u003ewho want to improve the health and appearance of their dry to extremely dry hair by restoring its hydration and preventing breakage\u003c\/span\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841244790858,"sku":"126536duo","price":67.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/Joico_Moisture_Recovery_Shampoo_Conditioner_Duo.jpg?v=1784861070"},{"product_id":"joico-innerjoi-strengthen-shampoo-conditioner-masque-trio","title":"Joico InnerJoi Strengthen Shampoo, Conditioner \u0026 Masque Trio","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis Shampoo, Conditioner \u0026amp; 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With its 24-hour style retention and humidity protection, it's the perfect base for achieving a fuller, thicker look.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eDuo Includes\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eJoico Joifull Volumizing Shampoo 300ml \u003c\/em\u003e\u003cbr\u003e\u003cem\u003eJoico Joifull Volumizing Conditioner 250ml\u003cbr\u003eJoico Joifull Volumizing Styler 100ml\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eP\u003cspan\u003erovides long lasting humidity protection\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eI\u003cmeta charset=\"utf-8\"\u003enstantly adds shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eR\u003cmeta charset=\"utf-8\"\u003eich lather gently yet thoroughly cleanses hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA\u003cmeta charset=\"utf-8\"\u003edds instant, lightweight body\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eIndividuals \u003cmeta charset=\"utf-8\"\u003ewith fine hair who want to achieve fuller, thicker, and bouncier hair that lasts all day\u003c\/span\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841246462026,"sku":"16175trio","price":95.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/Joico_Joifull_Volumizing_Shampoo_Conditioner_Styler_Trio.jpg?v=1784861103"},{"product_id":"joico-innerjoi-hydrate-shampoo-conditioner-300ml-duo","title":"Joico InnerJoi Hydrate Shampoo \u0026 Conditioner 300ml Duo","description":"\u003cp\u003e\u003cspan\u003eThis shampoo \u0026amp; 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Boost your confidence and embrace your curls with this must-have product in your hair care routine.\u003c\/p\u003e\n\u003ch3\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProvides intense hydration to keep curls moisturized and healthy.\u003c\/li\u003e\n\u003cli\u003eDefines and enhances natural curl patterns for a polished look.\u003c\/li\u003e\n\u003cli\u003eReduces frizz and adds shine for a smooth, glossy finish.\u003c\/li\u003e\n\u003cli\u003eLightweight formula ensures curls remain bouncy and soft without weighing them down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eIdeal For\u003c\/h4\u003e\n\u003cp\u003eI\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003endividuals with curly hair who are looking to enhance their natural curls while keeping them hydrated and frizz-free\u003c\/span\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841249116234,"sku":"Hydratedefine","price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/JoicoCurlsLikeUsHydrate_DefineCurlCremeStyler200ml_1.webp?v=1784861147"},{"product_id":"joico-defy-damage-in-a-flash-200ml","title":"Joico Defy Damage In A Flash 200ml","description":"\u003cp\u003eTransform your hair in just 7 seconds with Joico Defy Damage In A Flash. This liquid-to-crème formula rapidly builds bonds to strengthen your hair and reveal visible, healthy-looking results. Perfect for those short on time, simply rinse out for quick, strong hair.\u003c\/p\u003e\n\u003ch3\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cdiv class=\"love-it__row\"\u003e\n\u003cdiv class=\"love-it__row--txt\"\u003e\n\u003cul\u003e\n\u003cli\u003eBuilds bonds and strengthens hair\u003c\/li\u003e\n\u003cli\u003eLeaves hair silky smooth\u003c\/li\u003e\n\u003cli\u003eSafe for colour-treated hair\u003c\/li\u003e\n\u003cli\u003eUp to 20x more resistant to breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eIdeal For\u003c\/h4\u003e\n\u003cp\u003eM\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eaking hair stronger and less prone to breakage\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841249149002,"sku":"2939535","price":53.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/15312146-1585328712856724.jpg?v=1785291747"},{"product_id":"joico-defy-damage-detox-shampoo-300ml","title":"Joico Defy Damage Detox Shampoo 300ml","description":"\u003cp\u003eExperience the power of clean, strong hair with Joico Defy Damage Detox Shampoo. Our innovative formula gently removes impurities and detoxifies hair while providing vital protection against environmental stressors. Keep your hair vibrant and healthy with this advanced shampoo that refreshes and revitalizes. Perfect for frequent hairstylers and those exposed to harsh environments, Defy Damage Shampoo guarantees resilient and beautiful locks.\u003c\/p\u003e\n\u003ch3\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGently detoxifies and cleanses hair, removing impurities and buildup.\u003c\/li\u003e\n\u003cli\u003eProtects hair from environmental damage and stressors.\u003c\/li\u003e\n\u003cli\u003eEnhances hair strength and resilience, reducing breakage.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling refreshed, vibrant, and healthy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eIdeal For\u003c\/h4\u003e\n\u003cp\u003eI\u003cspan\u003endividuals who frequently style their hair or are exposed to environmental pollutants, seeking a solution to maintain healthy and strong hair\u003c\/span\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841249181770,"sku":"2938339","price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/15978272-8135328714012363.jpg?v=1785291807"},{"product_id":"joico-blonde-life-detangler-200ml","title":"Joico Blonde Life Detangler 200ml","description":"\u003cp\u003eThis leave-in conditioning spray is perfect for nourishing and safeguarding blonde hair. Joico's innovative detangler specifically meets the needs of blondes, delivering vital moisture and protection against harm. Say goodbye to pesky knots and tangles with Blonde Life Blonde Strong Detangler, leaving your hair smooth, easy to manage, and full of life. Infused with beneficial ingredients, it enhances the inherent beauty of blonde hair, while also shielding it from the elements and heat styling.\u003c\/p\u003e\n\u003ch3\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEffortlessly detangles knots and tangles for smooth, manageable hair\u003c\/li\u003e\n\u003cli\u003eProvides essential moisture and nourishment to enhance the natural beauty of blonde hair\u003c\/li\u003e\n\u003cli\u003eProtects against environmental stressors and heat damage\u003c\/li\u003e\n\u003cli\u003eLightweight formula that doesn't weigh hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eIdeal For\u003c\/h4\u003e\n\u003cp\u003eI\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003endividuals with blonde hair seeking a nourishing and protective detangler to maintain smoothness and vibrancy\u003c\/span\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841249214538,"sku":"2904213","price":35.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/JoicoBlondeLifeBlondeStrongDetangler200ml_1.webp?v=1784861150"},{"product_id":"joico-blonde-life-color-enhancing-masque-rose-champagne-150ml","title":"Joico Blonde Life Color Enhancing Masque Rose Champagne 150ml","description":"\u003cp\u003e\u003cspan\u003eThe Joico Blonde Life Masque Color Enhancing Masque Rose Champagne 150ml is an indulgent hair treatment that amplifies and rejuvenates blonde hair. Formulated with a radiant rose champagne hue, this luxurious masque deeply nourishes and conditions strands, while neutralizing unwanted yellow tones. Its rich, creamy formula features a blend of natural ingredients and advanced technology to not only enhance color, but also strengthen and protect hair for a vibrant and healthy look.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey Features and Benefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eEnhances blonde hair with a radiant rose champagne hue\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNeutralises unwanted yellow tones for a refreshed look\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeeply nourishes and conditions hair for improved health\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eIndividuals who are looking for a masque to deposit a rosy tone \u003c\/span\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841249247306,"sku":"2818311","price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/JOICO-COLOR-ENHACNING-MASQUE-ROSE-CHAMPAGNE.png?v=1785288561"},{"product_id":"joico-blonde-life-masque-color-enhancing-masque-silver-150ml","title":"Joico Blonde Life Masque Color Enhancing Masque Silver 150ml","description":"\u003cp\u003eExperience the luxurious treatment of Joico Blonde Life Masque Color Enhancing Masque Silver 150ml. Designed to maintain and enhance the vibrancy of blonde and silver hair, this nourishing masque revives and illuminates tones for a radiant, healthy-looking finish. Infused with exotic oils and powerful ingredients, it deeply hydrates and strengthens hair, leaving it soft, shiny, and full of life. Perfect for neutralizing unwanted yellow tones and enhancing cool, bright shades, the Joico Blonde Life Masque ensures a salon-fresh look every time.\u003c\/p\u003e\n\u003ch3\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralizes unwanted yellow tones for a cooler, brighter blonde\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates and strengthens hair with exotic oils\u003c\/li\u003e\n\u003cli\u003eEnhances shine and softness for a radiant finish\u003c\/li\u003e\n\u003cli\u003eMaintains salon-fresh color between visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eIdeal For\u003c\/h4\u003e\n\u003cp\u003eIndividuals \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ewith blonde or silver hair looking to enhance their color and maintain a vibrant, healthy appearance\u003c\/span\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841249280074,"sku":"2818310","price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/JoicoBlondeLifeMasqueColorEnhancingMasqueSilver150ml_1.webp?v=1784861152"},{"product_id":"joico-blonde-life-color-enhancing-masque-violet-150ml","title":"Joico Blonde Life Color Enhancing Masque Violet 150ml","description":"\u003cp\u003e\u003cspan\u003eImprove and maintain vibrant blonde tones with Joico's Blonde Life Masque Color Enhancing Masque Violet 150ml. This luxurious treatment is designed to neutralize unwanted yellow and brassy tones, leaving your blonde hair looking fresh and vibrant. Nourishing ingredients deeply condition and strengthen hair while adding a radiant shine and silky smoothness. The violet pigments effectively enhance cool blonde tones, making this masque essential for maintaining salon-fresh color at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey Features and Benefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eNeutralises yellow and brassy tones for a cooler blonde appearance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeeply conditions and strengthens hair, improving overall health and shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eInfused with nourishing ingredients for silky smooth and manageable hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnhances and maintains vibrant blonde tones between salon visits\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eIndividuals looking for a blonde enhancing masque\u003c\/span\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841249312842,"sku":"2818283","price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/15978268-1955328713569179.jpg?v=1785288658"},{"product_id":"joico-vero-stainless-color-remover","title":"Joico Vero Stainless Color Remover","description":"\u003cp\u003eGently remove stubborn color stains from your skin, scalp and hands with the professional formula of Joico Vero Stainless Color Remover. Say goodbye to the stress and mess of removing hair dye with this gentle and effective solution perfect for both professional and at home use\u003c\/p\u003e\n\u003ch3\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eEffectively remove color stains\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRemoves colour from s\u003cmeta charset=\"utf-8\"\u003ekin, scalp, and hands\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNo irritation\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eIndividuals looking for a colour stain removal\u003c\/span\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841257046090,"sku":"12503","price":23.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/joico-stainless-color-stain-remover-4-2-fl-oz.jpg?v=1784861225"},{"product_id":"joico-youthlock-blowout-creme-177ml","title":"Joico YouthLock Blowout Crème 177ml","description":"\u003cp\u003eThis hair styling product offers luxurious protection to defend your strands from damage and combat the effects of aging on your hair. It delivers youthful body and bounce, enhances the healthy shine of your hair, safeguards against breakage and hair fall while brushing and blow-drying, controls frizz and static, and provides long-lasting results with protection against humidity. With its strengthening and protective properties, it is the ideal solution for those seeking to preserve the health and youthfulness of their hair\u003c\/p\u003e\n\u003ch3\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eD\u003cspan\u003eelivers youthful body and bounce\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eB\u003cmeta charset=\"utf-8\"\u003eoosts hair's healthy glow\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eP\u003cmeta charset=\"utf-8\"\u003erovides protection from breakage and hair fall during brushing and blow-dry styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eC\u003cmeta charset=\"utf-8\"\u003eontrols frizz and static\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eIndividuals who want to protect their hair from damage while achieving a youthful, healthy look\u003c\/span\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841259470922,"sku":"2729167","price":41.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/14270202-1165328711758418.jpg?v=1785291859"},{"product_id":"joico-youthlock-conditioner-250ml","title":"Joico YouthLock Conditioner 250ml","description":"\u003cp\u003eThis hair-transforming conditioner acts as a nurturing companion, rejuvenating mature hair with a renewed, glossy appearance. It effectively combats dryness, brittleness, and lackluster strands, providing both moisture and softness. Expertly crafted for mature hair, it effortlessly detangles and amplifies shine. With its special combination of ingredients, it infuses hair with youthful bounce and body, leaving it revitalised inside and out\u003c\/p\u003e\n\u003ch3\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMoisturises and hydrates dry, brittle hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eS\u003cmeta charset=\"utf-8\"\u003eoftens hair for a smoother texture\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eDetangles hair for easier styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBoosts shine for a lustrous finish\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eIndividuals \u003cmeta charset=\"utf-8\"\u003ewith mature hair that needs extra care and attention. It's ideal for anyone looking to revitalize their hair and achieve a more youthful, lustrous look\u003c\/span\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841259503690,"sku":"2694235","price":41.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/14270198-4625328715112409.jpg?v=1785291911"},{"product_id":"joico-youthlock-shampoo-300ml","title":"Joico YouthLock Shampoo 300ml","description":"\u003cp\u003eRejuvenate tired locks with gentle cleansing, reclaiming the joy of full, vibrant and luxurious hair. Free from harsh SLS\/SLES sulfates, this shampoo is kind to hair and minimizes hair loss while promoting a radiant shine. For optimal results, pair with YouthLock Conditioner to prevent breakage caused by brushing on damaged strands\u003c\/p\u003e\n\u003ch3\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eG\u003cspan\u003eently cleanses hair, reducing hair fall and boosting shine\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHe\u003cmeta charset=\"utf-8\"\u003elps to reduce breakage from brushing on damaged hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eR\u003cmeta charset=\"utf-8\"\u003eeducing hair fall and boosting shine\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eIndividuals \u003cmeta charset=\"utf-8\"\u003ewho want to gently cleanse their hair while reducing hair fall and boosting shine, especially those with damaged hair who want to reduce breakage from brushing\u003c\/span\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841259536458,"sku":"2694210","price":41.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/14270196-1435328714925818.jpg?v=1785291968"},{"product_id":"joico-defy-damage-kbond20-power-masque-150ml","title":"Joico Defy Damage KBOND20 Power Masque 150ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMake every day a good hair day with Joico Defy Damage KBOND20 Power Masque 150ml. Our powerful formula strengthens and shields hair from damage, giving you the vibrant and resilient hair you deserve.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey Features and Benefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eA\u003cmeta charset=\"utf-8\"\u003edvanced formula infused with Joico's revolutionary SmartRelease Technology, ensuring continuous protection and repair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eP\u003cmeta charset=\"utf-8\"\u003eenetrates deep into the hair shaft to strengthen bonds and prevent breakage, even after chemical treatments or heat styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eP\u003cmeta charset=\"utf-8\"\u003erovides intense hydration, leaving hair softer, smoother, and more manageable\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eP\u003cmeta charset=\"utf-8\"\u003erotects hair color from fading, preserving vibrancy and shine for longer-lasting results\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eIndividuals with damaged, brittle, or chemically treated hair can count on this product to revive and strengthen their locks. Protect your hair from environmental stressors and styling damage for long lasting results\u003c\/span\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841259765834,"sku":"2939869","price":59.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/15312145-1305328712676433.jpg?v=1785292020"},{"product_id":"joico-colour-balance-purple-conditioner-250ml","title":"Joico Colour Balance Purple Conditioner 250ml","description":"\u003cp\u003eKeep your platinum blonde or silver hair looking vibrant with this color-correcting conditioner that eliminates brassy tones. Perfect for blondes, especially platinum, and gray\/silver hair, this purple conditioner also provides moisturising properties to leave your hair looking healthy and shiny. Say goodbye to dull hair and hello to a vibrant look\u003c\/p\u003e\n\u003ch3\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eB\u003cspan\u003eanishes brassy tones from platinum-blonde and silver hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eP\u003cmeta charset=\"utf-8\"\u003ereserves hair vibrancy with Multi-Spectrum Defense Complex\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eR\u003cmeta charset=\"utf-8\"\u003eepairs, protects, fights frizz, and adds shine with Bio-Advanced Peptide Complex\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMoisturises hair, leaving it looking healthy and shiny\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eIndividuals who \u003cmeta charset=\"utf-8\"\u003ewant to banish brassy tones from their blonde or silver hair while preserving hair vibrancy and adding shine\u003c\/span\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841259798602,"sku":"151851","price":37.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/joico-color-infuse-purple-conditioner.jpg?v=1785292299"},{"product_id":"joico-colour-balance-purple-shampoo-300ml","title":"Joico Colour Balance Purple Shampoo 300ml","description":"\u003cp class=\"vc_custom_heading cesis_text_transform_none wpb_animate_when_almost_visible wpb_fadeIn fadeIn wpb_start_animation animated\" data-delay=\"750\"\u003eExperience vibrant and healthy hair with Color Balance Purple Shampoo! This gentle lather quickly gets rid of any unwanted yellow tones, leaving your hair looking cool and protected. Say goodbye to dull and brassy locks and hello to a head full of confidence\u003c\/p\u003e\n\u003ch3 class=\"vc_custom_heading cesis_text_transform_none wpb_animate_when_almost_visible wpb_fadeIn fadeIn wpb_start_animation animated\" data-delay=\"750\"\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eI\u003cspan\u003enstantly neutralizes unwanted yellow and warm tones in blonde hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eB\u003cmeta charset=\"utf-8\"\u003eoosts shine and smoothness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eD\u003cmeta charset=\"utf-8\"\u003eirectly attach to the hair and instantly neutralize unwanted yellow tones\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eIndividuals looking for a purple shampoo to neutralise yellow tones \u003c\/span\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841259831370,"sku":"151841","price":37.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/joico-color-infuse-purple-shampoo.jpg?v=1785292408"},{"product_id":"joico-colour-balance-blue-conditioner-250ml","title":"Joico Colour Balance Blue Conditioner 250ml","description":"\u003cp data-delay=\"750\" class=\"vc_custom_heading cesis_text_transform_none wpb_animate_when_almost_visible wpb_fadeIn fadeIn wpb_start_animation animated\"\u003eSay goodbye to brassy, brunette hair. Our nourishing conditioner instantly neutralizes unwanted warm, orange tones while nourishing your strands\u003c\/p\u003e\n\u003ch3 data-delay=\"750\" class=\"vc_custom_heading cesis_text_transform_none wpb_animate_when_almost_visible wpb_fadeIn fadeIn wpb_start_animation animated\"\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eN\u003cspan\u003eourishes and protects hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eN\u003cmeta charset=\"utf-8\"\u003eeutralizes unwanted orange and brassy tones in brunette hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eI\u003c\/span\u003enstantly detangles hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eIdeal For\u003c\/h4\u003e\n\u003cp\u003eIndividuals who are looking for a conditioner to neutralise brassy tones \u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841259864138,"sku":"151871","price":37.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/13043554-1754858791812415.jpg?v=1785292475"},{"product_id":"joico-colour-balance-blue-shampoo-300ml","title":"Joico Colour Balance Blue Shampoo 300ml","description":"\u003cp\u003eTransform your brunette hair into a stunning, vibrant shade with Color Balance Blue. No more worries about brassy tones ruining your look enjoy long lasting color that will turn heads\u003c\/p\u003e\n\u003ch3\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIn\u003cspan\u003estantly neutralizes unwanted orange and brassy tones in brunette hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eL\u003cmeta charset=\"utf-8\"\u003eong lasting results through 12 washes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eB\u003cmeta charset=\"utf-8\"\u003eoosts shine and smoothness\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eIndividuals who are looking to remove brassy tones in hair\u003c\/span\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841259896906,"sku":"1518611","price":37.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/11248482-1944860353307504.jpg?v=1785290018"},{"product_id":"joico-vero-k-pak-verolight-lightening-powder-900ml","title":"Joico Vero K-Pak Verolight Lightening Powder 900ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOur conditioner-packed Vero K-PAK lighteners take the fear out of the lightening process\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey Features and Benefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eFor on-and off-scalp use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eLifts up to 8 levels\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003edeal when fast-acting lift is desired\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eStylists looking for \u003cmeta charset=\"utf-8\"\u003emaximum control cuticle protection and client comfort while lifting hair to the desired level\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHIS IS A PROFESSIONAL PRODUCT AND WE RECOMMEND IT IS ONLY USED BY HAIRCARE PROFESSIONALS. THIS PRODUCT IS NOT ABLE TO BE RETURNED OR EXCHANGED.\u003c\/strong\u003e\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":43841284079690,"sku":"139131","price":119.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/s-l160000_1800x1800_jpg.webp?v=1784861560"},{"product_id":"joico-vero-k-pak-verolight-lightening-powder-450ml","title":"Joico Vero K-Pak Verolight Lightening Powder 450g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOur conditioner-packed Vero K-PAK lighteners take the fear out of the lightening process\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey Features and Benefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eFor on-and off-scalp use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eLifts up to 8 levels\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003edeal when fast-acting lift is desired\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eStylists looking for \u003cmeta charset=\"utf-8\"\u003emaximum control cuticle protection and client comfort while lifting hair to the desired level\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHIS IS A PROFESSIONAL PRODUCT AND WE RECOMMEND IT IS ONLY USED BY HAIRCARE PROFESSIONALS. 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