{"product_id":"de-lorenzo-novafusion-colour-care-shampoo-cool-natural-250ml","title":"De Lorenzo Novafusion Colour Care Shampoo Cool Natural 250ml","description":"\u003cp\u003eIntroducing De Lorenzo Novafusion Colour Care Shampoo Cool Natural 250ml, a specialized shampoo that not only reduces brassy tones in brown hair but also imparts a soft ash tone to white and grey hair. This product is part of the Novafusion Colour Care range, designed to synchronize with your hair color to control and prevent color fade, making it ideal for natural and color-enhanced hair types.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Benefits \u0026amp; Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e- \u003cstrong\u003eTone Correcting: \u003c\/strong\u003eEffectively reduces unwanted brassy tones in brown hair and adds beautiful ash tones to white and grey hair.\u003cbr\u003e- \u003cstrong\u003eColour Fade Control:\u003c\/strong\u003e Works actively to control and prevent colour fade, maintaining the vibrancy and longevity of your hair colour.\u003cbr\u003e- \u003cstrong\u003eGentle Formulation:\u003c\/strong\u003e Free from parabens and sulphates, this shampoo uses a cleansing base derived from coconut fatty acids, making it gentle on all hair types.\u003cbr\u003e- \u003cstrong\u003eBotanical Extracts:\u003c\/strong\u003e Features Kakadu plum and Birch extracts which gently cleanse the hair while enhancing colour brightness and adding tone.\u003cbr\u003e- \u003cstrong\u003eUV Protection:\u003c\/strong\u003e Includes Rooibos extract, which helps to protect the hair from UV rays, further safeguarding your hair from environmental factors that lead to colour degradation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr\u003eDe Lorenzo Novafusion Colour Care Shampoo Cool Natural 250ml is perfect for individuals seeking to enhance the colour of brown, white, or grey hair while ensuring it remains soft, manageable, and vibrant. It's particularly beneficial for those looking to gently cleanse their hair, reduce brassiness, add subtle ash tones, and protect their hair against UV damage and color fade.\u003c\/p\u003e","brand":"DE LORENZO","offers":[{"title":"Default Title","offer_id":43841334116426,"sku":"1774","price":30.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/Novafusion_250mLCoolNaturals.jpg?v=1784862051","url":"https:\/\/salonworx.nz\/products\/de-lorenzo-novafusion-colour-care-shampoo-cool-natural-250ml","provider":"SalonWorx NZ","version":"1.0","type":"link"}