{"product_id":"loreal-new-majirel-high-lift-60ml","title":"L'Oreal  Majirel High Lift 60ml NEW","description":"\u003cp\u003e\u003cspan\u003eMajirel by L’Oréal Professionnel. The color performance you love but elevated. Rediscover the iconic Majirel coloration crème de beauté now powered by Odor Trapping Technology. This innovative technology traps ammonia molecules, for two times less ammonia odor while maximizing color performance. The result? A more pleasant coloring experience in salon without compromising on long-lasting results. Majirel's new caring-agent complex provides three times more care, leaving hair noticeably smoother and more conditioned. The improved creamy texture facilitates seamless dispensing and mixing for a flawless, mistake-proof application. Achieve even, rich color from root to tip with up to 100% grey coverage. New vegan formula. Transform dark hair to luminous blonde without the fear of bleach damage. Majirel High Lift's innovative formula lightens, neutralizes, and tones in one step, offering a range of cool blondes from ultra-neutral to icy platinum. Lift up to 4.5 levels while achieving on-trend blondes with a soft, healthy feel. Available in seven shades: Neutral, Ultra-Light Blonde, Intense Ash, Ash Violet, Ultra-Light Natural Ash Blonde, Violet and Beige (up to 30% grey coverage).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTHIS IS A PROFESSIONAL PRODUCT AND WE RECOMMEND IT IS ONLY USED BY HAIRCARE PROFESSIONALS.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"L'ORÉAL PROFESSIONNEL","offers":[{"title":"Violet High Lift","offer_id":43841173717066,"sku":"UAU22017","price":23.95,"currency_code":"NZD","in_stock":true},{"title":"Neutral High Lift","offer_id":43841173749834,"sku":"UAU22022","price":23.95,"currency_code":"NZD","in_stock":true},{"title":"Beige High Lift","offer_id":43841173782602,"sku":"UAU22030","price":23.95,"currency_code":"NZD","in_stock":true},{"title":"Ash Violet High Lift","offer_id":43841173815370,"sku":"UAU22031","price":23.95,"currency_code":"NZD","in_stock":true},{"title":"Ash Plus High Lift","offer_id":43841173848138,"sku":"UAU22032","price":23.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/MAJIHIGHLIFT_EN_1.webp?v=1784860165","url":"https:\/\/salonworx.nz\/products\/loreal-new-majirel-high-lift-60ml","provider":"SalonWorx NZ","version":"1.0","type":"link"}