{"product_id":"loreal-new-majirel-permanent-colour-core","title":"L'Oreal Majirel Permanent Colour Core 60ml NEW","description":"\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eThe color performance you love with \u003cstrong\u003eless odor \u0026amp; easier mixing\u003c\/strong\u003e. Majirel hair colouring system offers a rich, permanent hair dye which provides perfect coverage of grey hair.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eRediscover the iconic Majirel coloration crème de beauté now powered by Odor Trapping Technology. This innovative technology traps ammonia molecules, for two times less ammonia odor while maximizing color performance. \u003c\/span\u003e\u003cspan\u003eThe result? A more pleasant coloring experience in salon without compromising on long-lasting results. \u003c\/span\u003e\u003cspan\u003eMajirel's new caring-agent complex provides three times more care, leaving hair noticeably smoother and more conditioned. \u003c\/span\u003e\u003cspan\u003eThe improved creamy texture facilitates seamless dispensing and mixing for a flawless, mistake-proof application. \u003c\/span\u003e\u003cspan\u003eAchieve even, rich color from root to tip with up to 100% grey coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e2 times less ammonia odor.\u003c\/li\u003e\n\u003cli\u003eA new smooth texture ensures better dispensing, easier mixing, and a mistake-proof application.\u003c\/li\u003e\n\u003cli\u003e3X more care thanks to a new caring-agent complex.\u003c\/li\u003e\n\u003cli\u003eEven, rich color from root to tip.\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003eVegan formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eCOVERING: Perfect coverage of white hair. A permanent hair colour with up to 100% white hair coverage* and reliable results. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003e*Instrumental Test Vs Previous Majirel \u003cbr\u003e** Instrumental Test\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDURABILITY: Permanent colour. Long-lasting rich, deep, intense colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLIGHTENING: Up to 3 levels. Can darken and lighten up to 3 levels\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMIXING GUIDELINES: \u003c\/span\u003eShould be mixed in a 1-1:5 ratio 1 (60ml) tube to 90ml OTT Oxydant.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDEVELOPMENT TIME:  35 min. 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