{"product_id":"loreal-professionnel-vitamino-color-spectrum-purple-shampoo-300ml","title":"L'Oréal Professionnel Vitamino Color Spectrum Purple Shampoo 300ml","description":"\u003cdiv class=\"l-pdp__content--medium\"\u003e\n\u003ch5 data-readmore=\"Read more\" class=\"c-product__description\"\u003eTHIS PRODUCT IS RECOMMENDED FOR PROFESSIONAL USE\u003c\/h5\u003e\n\u003cdiv data-readmore=\"Read more\" class=\"c-product__description\"\u003e\n\u003cdiv class=\"l-pdp__content--medium\"\u003e\n\u003cdiv data-readmore=\"Read more\" class=\"c-product__description\"\u003eA professional neutralising purple shampoo for blonde hair that neutralises undesired yellow undertones leaving your hair feeling cleansed.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-readmore=\"Read more\" class=\"c-product__description\"\u003e\u003c\/div\u003e\n\u003cdiv data-readmore=\"Read more\" class=\"c-product__description\"\u003e\n\u003cp\u003eVitamino Color Spectrum Professional Yellow Tones Neutralising Shampoo by L’Oréal Professionnel, formulated with purple dyes \u0026amp; caring agents leaving hair feeling cleansed.\u003c\/p\u003e\n\u003cp\u003eThe system helps to lock dyes within the hair fibre using patented technology*. Lock in your day 1 colour vibrancy for up to 100 days**. Up to 72hr glass shine*** Up to 72hr radiant hair*** Tone preservation*** Unwanted reflects are neutralised*** \u003c\/p\u003e\n\u003cp\u003eProven Efficacy on the 5 colour dimensions****:\u003cbr\u003e1. Shine: High Glass shine \u003cbr\u003e2. Vibrancy: Rich, vibrant colours\u003cbr\u003e3. Contrast: Optimal perception between multiple shades\u003cbr\u003e4. Tone: Helps neutralise unwanted reflects\u003cbr\u003e5. Brightness: Level of brightness and darkness are well preserved \u003c\/p\u003e\n\u003cp\u003eThe creamy purple formula instantly neutralises undesired yellow undertones for blonde hair. \u003c\/p\u003e\n\u003cp\u003e*Patent granted in France\u003cbr\u003e**Instrumental test after 49 washes using the full Vitamino Color Spectrum routine\u003cbr\u003e***Instrumental test after 4 weeks of application\u003c\/p\u003e\nA caring shampoo for coloured hair that cleanses hair.\u003c\/div\u003e\n\u003cdiv data-readmore=\"Read more\" class=\"c-product__description\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eThe system helps lock dyes within the hair fibre using patented technology*. Lock in your day 1 colour vibrancy for up to 100 days**. *Patent granted in France **Instrumental test after 49 washes using the full Vitamino Color Spectrum routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"l-pdp__content--medium\"\u003e\n\u003cdiv class=\"c-product__misc c-product__misc--guest\"\u003e\n\u003ch2 class=\"c-product__supplymode-container\"\u003e\u003cspan\u003eHow to?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eApply evenly on wet hair. Emulsify. Leave on time depending on the tone and desired degree of neutralisation (from 5 to 15min). Check that all reflects have been neutralised. Rinse thoroughly until all dyes disappeared. \u003cbr\u003eFollowed by Vitamino Color Spectrum deep conditioner or mask, and Glass shine serum leave in.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e[Pro tip]\u003c\/strong\u003e: Use a non-tinted shampoo first to remove residues. Followed by the second shampooing process with neutralising shampoo. Choose the right neutralising shampoo according to your hair colour. Purple shampoo for blondes, blue shampoos for light brown hair, green shampoos for dark brown hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e[Precaution]:\u003c\/strong\u003e Incase of contact with eyes, rinse them immediately. Keep out of reach from children.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'ORÉAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":43841206747210,"sku":"E4325600","price":59.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/3474637268381_EN_1_7fa3c63b-98d0-486d-9c83-3f24b6fc0925.jpg?v=1784860670","url":"https:\/\/salonworx.nz\/products\/loreal-professionnel-vitamino-color-spectrum-purple-shampoo-300ml","provider":"SalonWorx NZ","version":"1.0","type":"link"}