{"product_id":"paul-mitchell-the-demi-60ml","title":"Paul Mitchell The Demi 60ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDemi-Permanent Hair Colour - Professional Only Product.\u003cbr\u003eColor without commitment! This gel-like hair colour conditions while it colours, offering incredibly rich demi-permanent results with exceptional shine.\u003c\/p\u003e\n\u003ch3\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli class=\"bodycopy\"\u003e\n\u003cstrong\u003eNo-Ammonia, No-MEA, No-Lift Formula\u003c\/strong\u003e\u003cbr\u003eWon't lighten the hair's natural pigment.\u003c\/li\u003e\n\u003cli class=\"bodycopy\"\u003e\n\u003cstrong\u003eNatural pH\u003c\/strong\u003e\u003cbr\u003eGentle on hair, providing just enough swelling to facilitate dye development and penetration slightly beyond the cuticle.\u003c\/li\u003e\n\u003cli class=\"bodycopy\"\u003e\n\u003cstrong\u003eMix of Direct and Oxidative Dyes\u003c\/strong\u003e\u003cbr\u003eCreate a longer-lasting hair colour that lasts up to 4-6 weeks.\u003c\/li\u003e\n\u003cli class=\"bodycopy\"\u003e\n\u003cstrong\u003eSoy Protein\u003c\/strong\u003e\u003cbr\u003eSmoothes the cuticle to make hair feel softer and better hydrated.\u003c\/li\u003e\n\u003cli class=\"bodycopy\"\u003e\n\u003cstrong\u003ePlant-Based Lipids and Oleic Acid\u003c\/strong\u003e\u003cbr\u003eCondition, nourish and soften the hair for a silky feel and styling control.\u003c\/li\u003e\n\u003cli class=\"bodycopy\"\u003e\n\u003cstrong\u003eFast 5-20 Minute Processing\u003c\/strong\u003e\u003cbr\u003eCreative control over minimal to maximum deposit. Allows easy fixes via tonal adjustments and colour corrections.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"subsubheader\"\u003eWhy You'll Love The Demi\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGrow your colour business by introducing colour without commitment.\u003c\/li\u003e\n\u003cli\u003eOffers options for every need, with 65+ shades including standard shades, Flash Toners, Muted Metallics and Clear.\u003c\/li\u003e\n\u003cli\u003eIdeal for toning, refining and refreshing color.\u003c\/li\u003e\n\u003cli\u003eGreat for blending away minimal gray without lightening the hair's natural pigment.\u003c\/li\u003e\n\u003cli\u003eGentle and conditioning formula that's ammonia and MEA-free, low-alcohol and 100% vegan.\u003c\/li\u003e\n\u003cli\u003eEasy-to-formulate, intermixable shades can be opaque or translucent.\u003c\/li\u003e\n\u003cli\u003eOffers incredible shine and vibrancy, for a great guest experience with gorgeous, noticeable end-results.\u003c\/li\u003e\n\u003cli\u003eSpeedy processing allows you to see more potential guests per day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThe Demi conditions hair while it colours, providing incredibly rich opaque results with exceptional shine.\u003c\/li\u003e\n\u003cli\u003eBrings dull, weary ends back to life or corrects unwanted tonality.\u003c\/li\u003e\n\u003cli\u003eProvides discreet coverage to conceal gray hair.\u003c\/li\u003e\n\u003cli\u003eCustomises a palette, from natural shades to unique and trendsetting, to create the perfect tone.\u003c\/li\u003e\n\u003cli\u003eAdds pure shine for colour-shy clients using Clear alone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow it works\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDeposit-only, ammonia-free colour is exceedingly gentle and offers outstanding condition.\u003c\/li\u003e\n\u003cli\u003eIntermixable shades, including Clear, offer unlimited customisation and more varied shade options with depth and\/or translucency.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eADDED BONUS!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLiquid colour mixes to a perfect gel consistency that’s ideal for both bottle and brush application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca rel=\"noopener\" title=\"Paul Mitchell The Demi\" href=\"https:\/\/youtu.be\/UBFljZo8MkM\" target=\"_blank\"\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" height=\"89\" width=\"89\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/0805\/5218\/files\/Paul_Mitchell_the_demi.png?v=1710378698\" alt=\"\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003ch4\u003e\n\u003cmeta charset=\"utf-8\"\u003eIdeal for\u003c\/h4\u003e\n\u003cp\u003eFor more information, please \u003ca title=\"click here\" href=\"https:\/\/jpms0.sharepoint.com\/:b:\/r\/sites\/proshare\/Documents\/The%20Demi\/Paper%20Chart\/SO24_TheDemi_GingerSpice_PaperChart.pdf?csf=1\u0026amp;web=1\u0026amp;e=aaRSNo\" rel=\"noopener\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHIS IS A PROFESSIONAL PRODUCT AND WE RECOMMEND IT IS ONLY USED BY HAIRCARE PROFESSIONALS. 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