{"product_id":"pravana-pure-light-ultra-powder-lightener-450g-1","title":"PRAVANA Pure Light Ultra Powder Lightener 450g","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv data-widget_type=\"woocommerce-product-short-description.default\" data-element_type=\"widget\" data-id=\"0082889\" class=\"elementor-element elementor-element-0082889 elementor-widget elementor-widget-woocommerce-product-short-description\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"woocommerce-product-details__short-description\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-0082889 elementor-widget elementor-widget-woocommerce-product-short-description\" data-id=\"0082889\" data-element_type=\"widget\" data-widget_type=\"woocommerce-product-short-description.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cp\u003ePURE LIGHT Ultra Lightener’s smooth, creamy formula is ideal for:\u003c\/p\u003e\n\u003cp\u003e• Platinum blonde touch-ups\u003c\/p\u003e\n\u003cp\u003e• Ultra blonding for hard-to-lift hair\u003c\/p\u003e\n\u003cp\u003e• Pre-lightening for VIVIDS, especially when creating trending pastel shades\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-b205a14 elementor-widget elementor-widget-shortcode\" data-id=\"b205a14\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"amr-accordion\"\u003e\n\u003cdiv class=\"amr-accordion-list\"\u003e\n\u003cdiv class=\"amr-accordion-content\"\u003e\n\u003cp\u003ePURE LIGHT Ultra Lightener’s smooth, creamy formula is ideal for:\u003c\/p\u003e\n\u003cp\u003e• Platinum blonde touch-ups\u003c\/p\u003e\n\u003cp\u003e• Ultra blonding for hard-to-lift hair\u003c\/p\u003e\n\u003cp\u003e• Pre-lightening for VIVIDS, especially when creating trending pastel shades\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWant to achieve higher levels of lift while maintaining the integrity of your client’s strands? Now you can with the launch of the newest lightener from PURE LIGHT Ultra Lightener! Formulated with REUNITE MENDING TECHNOLOGY, which restores hair from the inside out, PRAVANA’s highest lifting lightener is clinically proven to increase shine and softness of the hair while offering up to nine levels of lift. \u003c\/p\u003e\n\u003cp\u003eLightening services tend to leave hair in a dry and fragile state because the cuticle has to swell to allow the lightener to do it’s job. So REUNITE MENDING TECHNOLOGY works to deposit amino acids, for added internal strength, and plant-derived polymers that mend the cuticle layer. It also adheres to the inner cuticle layer rather than coating the strand so hair is free of heavy residues that can weigh it down. The result? Smooth, lightened strands with lots of shine!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"shortcode.default\" data-element_type=\"widget\" data-id=\"b205a14\" class=\"elementor-element elementor-element-b205a14 elementor-widget elementor-widget-shortcode\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"amr-accordion\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"amr-accordion-list\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"amr-accordion-content\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eTHIS IS A PROFESSIONAL PRODUCT AND WE RECOMMEND IT IS ONLY USED BY HAIRCARE PROFESSIONALS. THIS PRODUCT IS NOT ABLE TO BE RETURNED OR EXCHANGED.\u003c\/strong\u003e\u003c\/p\u003e","brand":"PRAVANA","offers":[{"title":"Default Title","offer_id":43841442480202,"sku":"2642712","price":96.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/pravanaultralightener.jpg?v=1785722155","url":"https:\/\/salonworx.nz\/products\/pravana-pure-light-ultra-powder-lightener-450g-1","provider":"SalonWorx NZ","version":"1.0","type":"link"}