{"product_id":"pureology-hydrate-soft-softening-treatment-200ml","title":"Pureology Hydrate Soft Softening Treatment 200ml","description":"\u003cp class=\"p1\"\u003eThe \u003cspan class=\"s1\"\u003e\u003cb\u003ePureology Hydrate Soft Softening Treatment 200 ml\u003c\/b\u003e\u003c\/span\u003e is a deeply nourishing, ultra-creamy mask designed as a weekly ritual for dry, colour-treated hair. Enriched with premium hydrating ingredients and olive extracts, this luxurious formula penetrates deeply to restore softness, silkiness, and shine—while enveloping hair in an indulgent aromatherapy blend of cardamom, cedarwood, and sandalwood.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eKey Features \u0026amp; Benefits\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eIntense Hydration \u0026amp; Softness\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eInfused with \u003cspan class=\"s1\"\u003e\u003cb\u003eShea Butter\u003c\/b\u003e\u003c\/span\u003e and \u003cspan class=\"s1\"\u003e\u003cb\u003eAlmond Oil\u003c\/b\u003e\u003c\/span\u003e, it nourishes hair deeply to visibly improve texture and manageability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eRestores \u0026amp; Repairs\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eFills gaps in hair fibres and helps mend breakage, resulting in smoother, healthier-looking strands.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eShine \u0026amp; Frizz Control\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eBoosts natural shine and tames frizz for a polished, salon-quality finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eColour Protection \u0026amp; UV Shield\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003ePowered by Pureology’s signature \u003cspan class=\"s1\"\u003e\u003cb\u003eAntiFade® Complex\u003c\/b\u003e\u003c\/span\u003e, as well as \u003cspan class=\"s1\"\u003e\u003cb\u003eSunflower Seed Extract\u003c\/b\u003e\u003c\/span\u003e and \u003cspan class=\"s1\"\u003e\u003cb\u003eVitamin E\u003c\/b\u003e\u003c\/span\u003e, it guards colour vibrancy and protects against environmental stress.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eVegan \u0026amp; Sulfate-Free\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eA clean, professional-grade formula free from sulfates, parabens, mineral oils, and animal-derived ingredients.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cb\u003eIdeal For\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eIndividuals with \u003cspan class=\"s2\"\u003e\u003cb\u003edry, brittle, or colour-treated hair\u003c\/b\u003e\u003c\/span\u003e seeking an intensely hydrating weekly treatment that restores softness, shine, and manageability while preserving colour and smoothing frizz.\u003c\/p\u003e","brand":"PUREOLOGY","offers":[{"title":"Default Title","offer_id":43841436680266,"sku":"P1875102","price":71.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/884486438256_EN_1_1.webp?v=1784863195","url":"https:\/\/salonworx.nz\/products\/pureology-hydrate-soft-softening-treatment-200ml","provider":"SalonWorx NZ","version":"1.0","type":"link"}