{"product_id":"wella-illumina-opening-pack-37-tubes","title":"Wella Illumina OPENING PACK 37 tubes","description":"\u003cp\u003eIlumina Color brings the wonder of light to Wella Professionals' portfolio. With Light Reflection up to 70% more, you'll get sheer, permanent color that's luminous in all kinds of light. Achieve up to 100% gray\/white coverage with Illumina Color for superior hair protection. Wella's new color line complements the hair color it currently offers. Illumina Color is available in multiple shades and is compatible with any developer. The MICROLIGHT technology encapsulates metals left on hair to protect it and maintain its clarity.\u003c\/p\u003e\n\u003cp\u003eWella Professionals Illumina Color lets you see color in a whole new light. Illumina Color's average revenue increase is 5.6%. The survey was conducted in July 2013 with 67 hairdressers in the USA using Illumina Color.\u003c\/p\u003e\n\u003cp\u003eWella Professionals is introducing the wonder of light with ILLUMINA COLOR, a premium brand. The color is sheer and luminous. With 100% gray coverage, it has Color after Color compared to the next biggest leading permanent color brand. Explore the wonder of color with Color after Color. Take part in the ILLUMINA COLOR CREATIVE TEAM by spreading the word. Maximum grey\/white coverage up to 100% with a sheer effect.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cp\u003eIntroduces Wella Professionals to the wonder of light.\u003cbr\u003e The color is sheer and permanent, and luminous in all light conditions, with up to 70% more light reflection\u003cbr\u003e It protects and covers grey and white hair up to 100% with a sheer finish\u003cbr\u003e The Wella Color line complements the company's current offerings\u003cbr\u003e Suitable for any developer\u003c\/p\u003e\n\u003cp\u003eHow To Use:\u003c\/p\u003e\n\u003cp\u003eWella's new color service complements its current color offering.\u003cbr\u003e Please follow the instructions on the packaging.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHIS IS A PROFESSIONAL PRODUCT AND WE RECOMMEND IT IS ONLY USED BY HAIRCARE PROFESSIONALS. THIS PRODUCT IS NOT ABLE TO BE RETURNED OR EXCHANGED.\u003c\/strong\u003e\u003c\/p\u003e","brand":"WELLA","offers":[{"title":"Default Title","offer_id":43841550843978,"sku":null,"price":899.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9444\/9738\/files\/product_w_e_wella_professionals_illumina_group.jpg?v=1784864240","url":"https:\/\/salonworx.nz\/products\/wella-illumina-opening-pack-37-tubes","provider":"SalonWorx NZ","version":"1.0","type":"link"}