Paul Mitchell The Demi 60ml

Demi-Permanent Hair Colour - Professional Only Product.
Color without commitment! This gel-like hair colour conditions while it colours, offering incredibly rich demi-permanent results with exceptional shine.

Key Features and Benefits

• No-Ammonia, No-MEA, No-Lift Formula
  Won't lighten the hair's natural pigment.
• Natural pH
  Gentle on hair, providing just enough swelling to facilitate dye development and penetration slightly beyond the cuticle.
• Mix of Direct and Oxidative Dyes
  Create a longer-lasting hair colour that lasts up to 4-6 weeks.
• Soy Protein
  Smoothes the cuticle to make hair feel softer and better hydrated.
• Plant-Based Lipids and Oleic Acid
  Condition, nourish and soften the hair for a silky feel and styling control.
• Fast 5-20 Minute Processing
  Creative control over minimal to maximum deposit. Allows easy fixes via tonal adjustments and colour corrections.

Why You'll Love The Demi

• Grow your colour business by introducing colour without commitment.
• Offers options for every need, with 65+ shades including standard shades, Flash Toners, Muted Metallics and Clear.
• Ideal for toning, refining and refreshing color.
• Great for blending away minimal gray without lightening the hair's natural pigment.
• Gentle and conditioning formula that's ammonia and MEA-free, low-alcohol and 100% vegan.
• Easy-to-formulate, intermixable shades can be opaque or translucent.
• Offers incredible shine and vibrancy, for a great guest experience with gorgeous, noticeable end-results.
• Speedy processing allows you to see more potential guests per day.

What it does

• The Demi conditions hair while it colours, providing incredibly rich opaque results with exceptional shine.
• Brings dull, weary ends back to life or corrects unwanted tonality.
• Provides discreet coverage to conceal gray hair.
• Customises a palette, from natural shades to unique and trendsetting, to create the perfect tone.
• Adds pure shine for colour-shy clients using Clear alone.

How it works

• Deposit-only, ammonia-free colour is exceedingly gentle and offers outstanding condition.
• Intermixable shades, including Clear, offer unlimited customisation and more varied shade options with depth and/or translucency.

ADDED BONUS!

• Liquid colour mixes to a perfect gel consistency that’s ideal for both bottle and brush application.

Ideal for

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THIS IS A PROFESSIONAL PRODUCT AND WE RECOMMEND IT IS ONLY USED BY HAIRCARE PROFESSIONALS. THIS PRODUCT IS NOT ABLE TO BE RETURNED OR EXCHANGED.